A GTA laser and skincare med spa
One ad campaign grew into six live lead channels in under three months.
Where they started
A busy med spa serving English- and Farsi-speaking clients, running one ad campaign. It had no Google Ads account of its own, no analytics or conversion tracking on its website, and a website controlled by a previous developer.
The first steps
I joined as the clinic's marketing manager, owning offers, campaigns, promotions and pricing. I audited everything the clinic shows online, set up a task backlog, a decisions log and a weekly operating review, and opened the clinic's own Google Ads account with a Search campaign built for phone calls.
What changed
In under three months the one campaign became six live lead channels: Google Search ads for calls, Meta lead-form ads, ClassPass, Groupon, Kijiji, and email campaigns to new leads and past clients. Meta ads moved from DM-only to lead forms, so every lead now arrives with a phone number or email. The updated website went live and the ads now point to it. Every ad, saved reply and post runs in English and Farsi.
The number
Six lead channels live, in under three months. Lead and booking numbers are being tracked and will be added here.