Why you, why this model

The short story

I started out making videos, designs and ads for local businesses, and kept running into the same problems: owners paying for marketing they couldn’t see working, leads nobody followed up, and accounts held by someone else. So I began working the way a marketing manager does: inside the business, close to the owner and the front desk, and responsible for what the marketing brings in. Today I work this way with GTA med spas and clinics, and I’ve run ads, content and websites for dealerships, a law firm and contractors.

Background

I founded Spiffy Marketing, a GTA digital marketing agency, and much of the project work on this site was delivered through it. Before that I freelanced in graphic design, video editing and Meta ads. I’m completing an Honours BSc in Computer Science at York University, which is why I code every client website myself instead of using a site builder. I work in English and Farsi.

How I work with owners

I work inside your business as your marketing manager, on site two days a week and running everything else the rest of the time. You approve offers and prices and give me 15 minutes a week. Every account stays in your name.

On site, I see what actually happens: I film real work, sit with the front desk to see how leads are answered, and fix problems the same day. Off site, I run the ads, content, website and listings, and you get a short report every week.