A dealership specializing in car financing
Found and fixed tracking that was reporting zero conversions.
Where they started
A used car dealership focused on financing for buyers with bad or limited credit wanted Google Ads that bring in finance applications. Its website form shows a pop-up instead of a thank-you page, which makes leads hard to track.
The first steps
In two days I wrote a full Google Ads and tracking blueprint, set up conversion tracking, and launched a Search campaign for high-intent credit and financing searches in seven nearby towns, with ad copy that passes Google's credit-advertising rules.
What changed
When the campaign showed spend but zero recorded conversions, I traced it to a second copy of a tracking script hidden in the site's code, which fired on the wrong pop-up. I fixed the trigger so only real form submissions count.
The number
Conversions went from a false zero to tracked, so Google can optimize toward real finance applications. Lead numbers after the fix will be added here.