A used car dealership
Cost per lead cut from about $5.64 to about $2.63.
Where they started
A used car dealership whose earlier Meta lead campaign spent about $129 for 23 leads: about $5.64 per lead. On Instagram, one Reel had reached 91,000 views but turned very few viewers into followers.
The first steps
I rebuilt the campaign as one campaign, one ad set and three poster ads, including lease payoff and same-day cash offers, in every placement size. Ads ran in English and Farsi and sent people to a seven-question lead form written to ease them past the phone number field. On Instagram I moved the account to Reels only: a weekly appraisal series, a weekly educational Reel and a weekly money Reel, with batch shoots so the owner films ten videos in one session.
What changed
The rebuilt campaign brought cost per lead down to about $2.63, roughly half. The dealership now runs a recurring appraisal series that turns comments into cars to buy, instead of one-off posts.
The number
Cost per lead went from about $5.64 to about $2.63.