Auto dealerships
A dealership software company
An AI content system built from 12 brand documents and seven personas.
Where they started
A Canadian software company serving car dealerships needed a steady flow of on-brand content without a large marketing team, in a market crowded with similar software claims.
The first steps
I researched the company's product and more than 14 competitors, then wrote a brand voice guide that swaps vague software words for the words dealers actually use.
What changed
I built an AI content system on 12 brand documents, a library of product modules and seven buyer personas, with a brief-to-script workflow. A small team can now turn a one-line idea into an on-brand script. The work also produced AI-avatar Reels and a brand mascot.
The number
12 brand documents. Seven personas.